MobileXL Logo

Safaricom and Mobile-XL Shake The Industry

Safaricom launches the XLBrowser™ to Kenya starting this month

LOS ANGELES, December 3, 2009 – Mobile-XL, a mobile technology company, today announced that Safaricom, Kenya’s #1 mobile operator with more than 15 million subscribers, will launch the revolutionary XLBrowser™ service on its network in the coming weeks.

Mobile-XL’s XLBrowser™ is a revolutionary mobile software application that utilizes SMS to provide instant access to local and global information to anyone, anywhere, using almost any mobile phone.  The XLBrowser’s™ intuitive interface will give Safaricom’s subscribers instant access to a wide range of services ranging from news, sports, and music to email access, Facebook, chat and user generated content.

According to Wadzanai Chiota-Madziva, HOD VAS Department for Safaricom, “Safaricom has always been a world leader in innovation and new services and we pride ourselves on launching services that not only bring value to our subscribers, but more importantly, have a real impact on the lives of Kenyans. The XLBrowser™ does both and we are pleased to be able to launch it in Kenya. Safaricom is impressed with the positive market response for this service and with the way Mobile-XL has adapted its platform for the specific needs of the local Kenyan market. We are looking forward to a long relationship with Mobile-XL and are collaborating on some very exciting ground-breaking service evolutions.”

Donato Venafro, VP of Carrier Relations for Mobile-XL, commented, “We are thrilled to be launching the XLBrowser™ with Safaricom, who has proven itself as one of the most dynamic and forward-thinking networks worldwide. We are excited about this partnership because of its expected impact on local content players and the industry as a whole. Safaricom subscribers are particularly savvy about mobile and internet; they know what they want. By using SMS, we are offering a solution that has total mass appeal but focuses on the segments that WAP is not fully addressing. The XLBrowser™ answers a growing need and as we move forward, we will work together with Safaricom to anticipate and fulfill consumers’ needs.”

About Mobile-XL: Mobile-XL is a California-based technology company focused on building value added services to mobile users worldwide. Mobile-XL’s mission is to bridge the digital divide by connecting families, friends, communities and businesses using the ubiquitous SMS channel. Mobile-XL products are revolutionary in providing connectivity and tools for empowerment to areas with limited or expensive internet access. For more information, please visit

About Safaricom: Safaricom is a leading provider of converged communication solutions, operating on a single business driver that has a peerless understanding of voice, video and data requirements. They are a “one stop shop” for integrated and converged data and voice communication solutions. Safaricom with its countrywide network is the only network that can provide broadband high-speed data to its customers through its 3G network, Wimax and fibre.

# # # #

Media Contacts:

Dana Mech, VP of Marketing

Safaricom Limited:
Telephone: +254 722 005551
Fax: +254 722 003894